Things have changed a lot since the Internet has become mainstream in households. If you’re debating something with a friend, the correct answer is just a Google search away. If you have a bill to pay, chances are you use online banking to easily send the payment from the comfort of your own home. Nowadays more and more people are even doing their shopping online – from grocery shopping to gift shopping, you can find almost anything online and get it delivered fast.
It’s not surprising then, that young people who grew up with the Internet use the Internet to connect with brands. If you have a brand or a company then you would be doing yourself a great disservice if you do not use online branding to connect with your audience. How much have you invested into your online presence and online strategy? Probably not as much as you should! If you’re curious how much young adults use and connect with brands then take a moment to watch this interesting video created by 4imprint, you’ll probably learn a lot as I did and be surprised by how much your brand can benefit from an online presence.