When it comes to email marketing, there are certain aspects that you need to take into consideration in order to make sure that the campaign and the emails themselves are of the highest standard. You will have to decide between a responsive or a non-responsive email design. Email standards are constantly changing, which means that having the right design ends up playing a big role as far as reaching out to a prospect goes. In order to know which side to pick, you need to have a good understanding of what responsive and non-responsive emails imply. A non-responsive email is a “one size fits all” type, which is built from a template. In the opposite corner, a responsive email is built in such a manner that it will automatically adjust in order to fit the margins of the device that you’re seeing it on – whether it’s a desktop computer,…

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Starting a business can be a risky venture. For many entrepreneurs, starting something scratch is not a problem and is second nature. But for others who may be coming out of a corporate environment where systems and processes have been in place for ages, it can be difficult to know how to even get going. Sales is one of the first functions that a new business has to figure out. How do you get customers? How do you build a system and processes that will churn out new customers in a repeatable and scalable way? Here is everything you need to think through as a new business owner to start a sales organization from scratch. Identify Target Market You’ve probably already thought through your product or service. You may even have an idea of who the general target market is. But for you to start hitting the pavement with sales,…

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Costly marketing strategies and high-budget spending – that is what many people think when advertising is mentioned. Being the proud owner of an online shop, advertising in the digital space is vital to your growth and survival. However, many other online businesses are targeting the same consumer base as you, and it can be hard to remain competitive in the advertising arena on a limited budget. The good news is that you don’t need an unlimited marketing budget to get a competitive edge when it comes to advertising. There are ways to do it all for free and generate leads with a high potential to be converted into loyal customers. Wondering how you can advertise your online shop for free? Here are seven ways to do it. 1. Social Media Marketing Social media has emerged as one of the biggest game changers when it comes to brand recognition and building…

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For most people, if they lost their job tomorrow, they would have enough savings to get themselves through one month. That’s it. This can be a scary way to live- just look at the government employees in the United States, who suddenly couldn’t pay their bills. If you would be in a similar situation after a month with no work, it’s time to get your finances in order. Here are some ways you can manage your finances better in 2019: Utilize credit the smart way Using credit can be a good thing. After all, it helps build your credit score as you prove you’re a responsible lender. Where people get themselves in trouble, is when they can’t afford to purchase something at the time and choose to use finance, a loan, or their credit cards. It can be easy to assume you’ll be able to pay this back, but if…

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How do you grow wealth in America? Back in the day, it was supposed to be hard work that turned regular folks into millionaires and billionaires. And, sure, that’s still a pretty important part of the equation for many people. But here’s a harsh truth: For most of us, hard work and diligent saving are not enough to build real wealth. Why? It’s because our money loses its buying power over time. When we stash our money under the mattress, we’re robbing from ourselves. When we pull it back out again, it will be worth less than it was when we earned it. It’s called inflation, and beating it is at the center of most wealth-building strategies. And the best way to beat it? You guessed it: stocks. You have a lot of ways to get more out of stock investing and build real wealth, so let’s talk about some…

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If you’d like a career in which your main goal would be to help a person get through a challenging time, taking a Social Science degree could be the best thing you ever do. To discover what specific career pathways you could go down with such a qualification, make sure to read on. You can become a psychologist You could use your Social Science degree to enter the field of psychology. In this industry, you would devote your time to working with people, be them individually or in groups, to help them overcome behavioral issues and problems pertaining to the psychology that underpins them. Your day-to-day life would see you observe a number of processes, from the cognitive to the emotional to the social, your goal being to help your patients improve certain aspects of their lives. If you wish to go down the psychology route, your Social Sciences degree…

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If you ask the average person why they don’t travel, you’ll probably get an answer along the lines of “It’s too expensive”. When we look at how much we spend on “things” every year, it’s easy to see why most people believe that they can’t afford to travel. Because many people only get to travel every few years, they plan a huge vacation that often costs thousands. The problem with this, is that staying in 5-star hotels becomes the new way to travel, and people naturally assume that they’ll need some serious money if they want to see the world. Here’s how to save money on travel: Travel Longer It may seem strange, but instead of heading away for a few long weekends throughout the year, or even two one-week vacations, it makes more sense financially to just work hard and then take a longer holiday. Save your time off,…

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With the way that many shops and stores are becoming smarter in the way they market their products, it can leave consumers confused as to the best options and cheapest prices. However, that doesn’t mean there aren’t ways you can try to shop smarter yourself. By following a few simple rules, you can quickly learn to interpret the store marketing schemes and choose a product that’s right for you. Try Not to be Seduced One of the ways the retailers operate is to try and get your senses involved in your purchasing decisions. For example, you may have heard that if you want to sell a house, you should put on a pot of coffee or bake some bread. This makes your home smell welcoming and friendly and can ultimately influence your buyer’s decision. In the same way, many retailers use perfume and music to try and divert your attention…

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There is no shortage of stories on the internet about some lucky investor finding a gold mine after a penny stock investment shot up to a much higher price. Those stories make you want to invest in penny stocks, but you should realize not every penny stock will make you money. Check for some of these indicators before you decide to invest in any penny stock. Company Announcements One of the best indicators for a penny stock’s rise is favorable company announcements. This fact is especially true for biotech penny stocks that are working on breakout treatments for various diseases and ailments. Following the news closely will help you find opportunities in which a stock may rise before settling again. Doing due diligence before investing in any penny stock will help you follow when company announcements tend to be made. Just be aware that announcements that are thought to be…

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